Jamaica’s famous Seven Mile Beach is located on the shores of Negril. It’s the longest continuous stretch of powdery white sand on the island and despite its name, Seven Mile Beach only extends for about four miles (6.4 km) along the coast. This idyllic palm-fringed stretch of sand was a popular hippie hang-out during the 1960’s and has since become one of Jamaica’s top resort destinations, though it still retains its laid-back Caribbean vibe.
With its beautiful natural setting, clear Caribbean waters and a coral reef system just offshore, Seven Mile Beach in Negril is a favorite destination for snorkeling and water-sports. Stroll along the water’s edge and head out to the lighthouse located at the end of the beach or spend the day relaxing under the shade of a palm tree. Seven Mile Beach is often crowded and visitors looking to escape the crowds will find more secluded stretches of sand further up and down the coast.
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Seven Mile Beach is lined with all-inclusive luxury hotels and resorts, exclusive beach clubs and some of Jamaica’s finest restaurants and beach bars. Perched on the edge of a cliff overlooking the Caribbean, Rick’s Café is one of the best beach bars on the island. Cliff jumping from the majestic cliffs overlooking Seven Mile Beach is a top attraction for visitors to Negril. Rick’s Café is one of the best places to take in all of the adrenaline-pumping action.
In the evenings, enjoy gourmet dining and beachfront entertainment that continues into the early morning hours. Relax with a Caribbean Rum Punch, the national drink of Jamaica, while listening to live reggae music at a beach bar or enjoy a night of dancing under the stars at one of the island’s popular beach parties, featuring Caribbean-style food, live music and entertainment.